In 2019, we brought professional snowboarder Scotty James on as our newest Audi Ambassador. To welcome him to the Audi family, we headed on a road trip out to Mount Hotham in the all-new Audi RS 4 Avant.
Over the two day shoot we produced both stills and video content to be used across the audi.com.au website, local and international social media channels, and our Audi Magazine:
We also pitched the content to local media titles for additional earned coverage.
Photographer Ollie Khedun captured the journey, which we curated over nine shots on our Instagram grid:
Having not skied myself in a number of years, it was fun trying to keep up with Scotty and his brother Sean as they flew down the slopes.