Audi x Scotty James: A roadtrip to Mount Hotham

In 2019, we brought professional snowboarder Scotty James on as our newest Audi Ambassador. To welcome him to the Audi family, we headed on a road trip out to Mount Hotham in the all-new Audi RS 4 Avant.

Over the two day shoot we produced both stills and video content to be used across the audi.com.au website, local and international social media channels, and our Audi Magazine:

https://magazine.audi.com.au/article/the-snowman

We also pitched the content to local media titles for additional earned coverage.

“If you hear the growl of a RS 4 echo through the Australian Alps next Winter, now you’ll know who it’s coming from.”

GQ Australia

Photographer Ollie Khedun captured the journey, which we curated over nine shots on our Instagram grid:

Having not skied myself in a number of years, it was fun trying to keep up with Scotty and his brother Sean as they flew down the slopes.

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